Gusto's Approach: Empowering Non-Technical Team Members

Gusto takes a different approach by empowering non-technical team members, particularly those in customer support, to write "recipes" that guide the AI assistant Gus. These recipes are essentially instructions in natural language that teach Gus how to handle specific customer scenarios.

The company's approach is based on the idea that non-technical team members have a deeper understanding of customer pain points and needs. They are closer to the customers and have a better understanding of the complexities of the business. By leveraging this expertise, Gusto can build AI applications that are more relevant and effective.