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Reemphasizing Startups and Fast Innovation

Garman's emphasis on reemphasizing startups and fast innovation is a significant shift in AWS's priorities. In the past, AWS has focused on building strong relationships with large enterprises and governments, but Garman believes that this has come at the expense of its early success with startups and developers.

"I think as we've evolved as an organization, we've focused a ton on how do we really appeal to developers and startups, and we got a lot of early traction there," Garman said in an interview. "And then we started looking at how do we appeal to larger enterprises, how do we appeal to governments, how do we appeal to regulated sectors aLL around the world?" Garman believes that AWS must continue to prioritize startups and developers, as they drive innovation and growth.

This emphasis on startups and fast innovation is likely driven by Garman's experience working on early AWS products, as well as his understanding of the evolving needs of customers in the cloud computing space. By prioritizing startups and developers, Garman hopes to reignite the spark that drove AWS's early success and ensure that the company remains competitive in a rapidly changing market.

"I've been really emphasizing with the team just how important it is for us to continue to not rest on the lead we have with regards to the set of services and capabilities and features and functions that we have today — and continue to lean forward and building that roadmap of real innovation," Garman said. "I think the reason that customers use AWS today is because we have the best and broadest set of services. The reason that people lean into us today is because we continue to have, by far, the industry's best security and operational performance, and we help them innovate and move faster."

Garman's focus on innovation is likely driven by his understanding of the rapidly changing technology landscape and the need for companies to adapt quickly to stay ahead of the curve. By prioritizing innovation, Garman hopes to ensure that AWS remains at the forefront of the industry and continues to drive growth and customer adoption.

Generative AI at AWS

The recent launch of generative AI has been a topic of discussion in the industry, with some pundits questioning whether AWS was slow to adapt. Garman argued that this perception was misplaced, pointing out that AWS had long offered successful machine learning services like SageMaker. Instead of rushing to catch up, the AWS team took a more deliberate approach to generative AI, focusing on building a platform that would allow customers to integrate this technology into their applications.

"We'd been looking at generative AI before it became a widely accepted thing, but I will say that when ChatGPT came out, there was kind of a discovery of a new area, of ways that this technology could be applied," Garman said. "And I think everybody was excited and got energized by it, right? ... I think a bunch of people — our competitors — kind of raced to put chatbots on top of everything and show that they were in the lead of generative AI."

Garman's approach to generative AI was driven by a desire to understand how customers would use this technology, rather than simply racing to be the first to market. "They're going to want a platform that they can actually have the flexibility to go build on top of and really think about it as a building platform as opposed to an application that they're going to adapt," he said. This approach has allowed AWS to establish itself as a leader in generative AI, while also providing customers with the flexibility they need to integrate this technology into their applications.

Bedrock: A Platform for Generative AI

Garman's emphasis on Bedrock, a platform that offers access to a wide variety of open and proprietary models, is likely driven by his desire to provide customers with the flexibility they need to integrate generative AI into their applications. Bedrock allows users to chain different models together and leverage their own differentiated data, providing a platform for innovation and creativity.

"I think a platform that you can actually have the flexibility to go build on top of and really think about it as a building platform as opposed to an application that you're going to adapt," Garman said. This approach has allowed AWS to establish itself as a leader in generative AI, while also providing customers with the flexibility they need to integrate this technology into their applications.

Conclusion

Matt Garman's leadership style and priorities as the new CEO of AWS are focused on reemphasizing startups and fast innovation, while maintaining the company's position as a leader in the industry. By prioritizing innovation and providing customers with the flexibility they need to integrate new technologies into their applications, Garman hopes to reignite the spark that drove AWS's early success and ensure that the company remains competitive in a rapidly changing market.