As AI tools become more widespread, AI content will proliferate within social media feeds. Such feeds are actively being worked on inside Meta, Zuckerberg noted. “It’s something we’re starting to test different things around.”

“I don’t know if we know what’s exactly going to work really well yet, but some things are really promising,” he added. “I have high confidence that over the next several years, this will be one of the important trends and one of the important applications.”