The reason is that AI has now passed what tech blog The Media Copilot called its “wonderment phase”. Two years ago, we were amazed that ChatGPT, DALL-E and other generative AI systems were able to create coherent writing and realistic images from just a few words in a text prompt. But now, AI needs to show that it can actually be productive. Since their introduction, the models driving these experiences have become much more powerful – and exponentially more expensive.