Affordability is Key

Amazon CEO Andy Jassy has indicated that Project Kuiper aims to provide a low-cost service that will help connect the estimated 400 to 500 million households worldwide currently without internet access. A Bloomberg report suggests that Amazon’s standard satellite dish will cost under $400 to manufacture, potentially undercutting SpaceX’s Starlink pricing.

The Road Ahead

While the exact monthly cost remains unknown, Amazon seems determined to be a more affordable alternative to Starlink. Limited testing is expected to start in 2025, with a gradual rollout throughout 2025 and 2026. Like Starlink’s initial launch, the service will likely be available in select areas first before expanding to a wider coverage area.