“It's taken us almost 18 months from our initial idea to full product launch, so it's very relieving to see a theoretical idea actually become successful in practice,” Faruq said. “It's game-changing for the future of Rekt. We've gone from being just an art project with a strong community to a fully-fledged brand with the ability to generate real revenues outside of Web3.”

The “Liquidated Lime” drink is sparkling water flavored with a dash of lime and pineapple. Rekt's branding boasts that it is free of both caffeine and alcohol, positioning itself as a beverage for social occasions when you don't want to get drunk—or “rekt,” as its advertising comically quips.