As long as there are platforms that rely on users uploading their own content, there will be those that violate regulations and spread harmful messages online. This could come in the form of grifters attempting to sell bogus courses, inappropriate content on channels aimed at kids, and content relating to suicide or self-harm. Accounts posting this kind of content are generally very good at skirting the rules and flying under the radar to reach their target audience; the content often being taken down too late.

It’s good to see social media platforms – which use comprehensive algorithms and casino-like architecture to keep their users addicted and automatically serve up content they’ll engage with – actually taking some responsibility and working together. This sort of ethical cooperation between the most popular social media apps is sorely needed. However, this should just be the first step on the road to success.