“E-bikes in particular are growing so fast globally. It would be insane not to take it on ourselves,” Risher told TechCrunch, noting Lyft’s e-bike rides increased 65% year-over-year through August to make up half of total rides. “So we said, let’s do this ourselves and bring it to the real standard of excellence that we have for our whole business.”

For Lyft, that means streamlining and integrating the two sides of its micromobility business – PBSC, which sells bikeshare-as-a-service to local operators and cities in 49 markets globally, and the eight Lyft-owned and operated bike and scooter share programs, like Citi Bike in New York City and Divvy in Chicago. The combined division will be renamed Lyft Urban Solutions, and Michael Brous, Lyft’s former head of operations, will head it up.