Microsoft’s event won’t be all about the rebranding, though. I’m expecting to see a bunch of new Copilot features for Microsoft 365 that will try and tempt more businesses to sign up for the $30 per user per month pricing. Microsoft unlocked its Copilot AI features inside Office apps and more earlier this year, but there’s still a debate among businesses over whether it’s worth the steep monthly price.

We may even see more features announced for Copilot Pro, Microsoft’s consumer subscription for its AI offerings. The $20 monthly subscription provides Copilot features in Word, much like the business-focused subscription, but it hasn’t seen many new features added since it launched earlier this year. Microsoft even removed a GPT Builder feature from Copilot Pro in June.