Porsche is about to launch its second EV, an all-electric version of the Macan SUV, the brand’s most affordable model. This will be followed soon after by an all-electric version of the 718, the brand’s most affordable sports car. The cars come hot on the heels of a new generation of 911, available as a hybrid for the first time, plus a new Panamera, which now produces even more power and range from its retooled plug-in hybrid system.

Resch, sitting between a stark white Macan Electric and a lurid purple Taycan Turbo GT, says this is “the biggest product portfolio remap that we have ever done.” The electrification drive is still there, but it’s lost some momentum of late. The company had previously planned to be 80% electric by 2030; but just last month Porsche tapped the brakes and told Reuters that goal is now “dependent on customer demand.”