The Rise and Fall of a Genetic Testing Giant

From Pioneering Start-up to Public Company

23andMe burst onto the scene in 2006 with a revolutionary promise: to unlock the secrets of your DNA through a simple saliva test. Co-founded by Anne Wojcicki, the company quickly captured the public's imagination, offering insights into ancestry, traits, and potential health risks. As one of the first companies to make genetic testing accessible to the masses, 23andMe rode a wave of enthusiasm for personalized medicine and consumer genomics.