Notably, Apple has continued its X ad hiatus since last year’s widely publicized pause.

Overall, X generated $1.8 billion in ad revenue through Q3 2024, a 29% year-over-year decline from $2.5 billion in the same period last year, per MediaRadar.

MediaRadar tracked in-feed ads across a panel of 2 million U.S. users. Spend is estimated based on impressions, ad type, and CPMs.