Perplexity has been accused of plagiarism, though, which could be another potential deterrent for advertisers. News Corp’s Dow Jones and the NY Post have sued the AI company over what they describe as a “content kleptocracy.” Many other news sites have shown evidence that Perplexity closely replicates their content, and last month, The New York Times sent the startup a cease and desist.

Perplexity, which recently said it’s serving 100 million search queries a week, claims it has changed how its platform cites sources, and continues to expand its revenue-sharing program for publishers. But the company has also argued that publishers wished its technology “didn’t exist” and they would prefer that “publicly reported facts are owned by corporations.”