For context, a 2022 report from European law enforcement agency Europol predicted that 90% of all online content will be AI-generated by 2026. The internet is already awash with manipulated content — either entirely machine-generated, or made with the help of AI — forcing big tech companies to develop new tools to address the problem. Google last month announced that it will soon begin flagging AI-generated images in its search engine, following in the footsteps of Meta, which was already doing so on Facebook and Instagram — though with questionable accuracy.