The Indian commerce market is simultaneously being reshaped by quick commerce firms in urban cities. Blinkit, Zomato’s quick commerce arm, has expanded the network of so-called dark stores — the warehouses where it stores the inventory — and increased SKUs from 4-5,000 to over 10,000. The platform has also introduced new features including payment installment options for purchases above ₹3,000 ($35.7), 10-minute returns for clothing and footwear, and split shipments to expand its reach.