Tencent has sought to build up its short video accounts and mini-program e-commerce offerings to compete with ByteDance's Douyin — the local version of TikTok — and major online shopping platforms.

In the third quarter, Tencent said mini programs' gross merchandise value — an industry measure of sales over time— expanded by the "high teens" from a year ago to more than 2 trillion yuan, as people used the app for help with ordering food, electric vehicle charging and medical services.