With no prior experience in the eyewear industry, Eyewa started by selling eyewear brands, including Ray-Ban, Gucci, Prada, and Johnson & Johnson, online for two years.

By then, it had enough data on customer behavior, including cart additions, website searches, and purchase patterns, to design and launch its own in-house brands. Now, Eyewa has nine proprietary brands for diverse preferences, from older customers seeking functional eyewear to younger buyers looking for trendy options. Currently, 96% of Eyewa’s revenue comes from these in-house brands, which, according to the company, has been key to keeping prices affordable for the mass market, including smaller cities across Saudi Arabia, the UAE, Kuwait, Bahrain, and Oman.