Facebook and Instagram’s ‘pay or consent’ ad model violates the DMA, says the EU
Meta joins Apple as the second big tech company to face charges under the European Union’s new law.
The EU has formally charged Meta with violations of its Digital Markets Act (DMA), marking its second such charge in as many weeks. The European Commission writes in a preliminary ruling that the “pay or consent” advertising model that launched last year for Facebook and Instagram users runs afoul of Article 5(2) of the DMA by not giving users a third option that uses less data for ad targeting but is still free to use.
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