The launch of the Gravity is crucial to Lucid’s survival. While it has been able to increase sales of its Air sedan in the last few quarters by slashing prices and launching a cheaper trim, Lucid is still way off of the sales figures it originally projected when it went public in a $4 billion reverse merger in 2021. As a result, Lucid has repeatedly gone back to majority owner Saudi Arabia to add more funding to its war chest this year.