Casio thinks an AI-powered furball can replace your pet
Moflin the wiggling robot is ‘always by your side in your heart.’
Casio, perhaps best known for watches and calculators, is expanding its product line to include hypoallergenic, robotic pets. Say hello to “Moflin,” a “soothing” and “adorable” AI-powered fur ball that “becomes attached to its owner,” according to the company’s October 10 announcement in Japanese. While currently only accepting pre-orders in Japan ahead of a November 7 release, the hamster-like device is described to be based on the concept of “Always by your side in your heart.”
A promotional video showcases a day in the life of a Moflin owner. Available in either gold or silver fur, the palm-sized companion sort of resembles a rabbit without ears, or even a Star Trek tribble. An owner is shown turning to her Moflin in times of stress or relaxation, cuddling with her pet, and even taking it out with her on a picnic. It doesn’t seem to be able to really walk, and instead wriggles in place depending on the interaction. Still, the movements admittedly appear far less robotic than mechanical animal stand-ins of the past, even when it’s hard to not focus on its dull, beady eyes.
The earliest hints at our impending Moflin Moment first arrived in 2021 through a Kickstarter from the company Vanguard Industries. Since then, it appears the (fully funded) endeavor caught Casio’s eye, who is now hyping the 59,400 yen (roughly $400) device. Each Moflin also includes an official “MofLife” dedicated app, as well as an additional paid subscription service offering discounted “hospitalization” and “fur care” fees.
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