Take, for example, Wednesday’s Meta Connect keynote. There was a constant drum beat of Meta AI and Llama demos during the event, but one in particular stood out for its strangeness.

Mark Zuckerberg invited creator Don Allen Stevenson III to join him onstage. The Meta CEO proceeded to pick up a phone and carry on a conversation with an AI-generated version of Stevenson as the genuine article stood between the exec and an image of himself on the big screen.