During this period, ServiceNow expanded its presence into international markets, particularly in Europe and Asia. The company established new offices, hired local talent, and adapted its products to meet the unique needs of its customers in different regions.

In 2015, ServiceNow acquired a company called CloudCheckr, a cloud management platform provider. The acquisition strengthened ServiceNow's position in the cloud management market and provided its customers with a more comprehensive set of tools for managing their cloud environments.