To achieve this goal, Jobs implemented several strategies, including:

• Creating a single P&L statement for the entire company, which eliminated the need for managers to compete for resources and profitability
• Eliminating in-fighting among divisions and ensuring that everyone was working towards the same shared success
• Focusing on innovation and research and development to create new and exciting products
• Improving customer satisfaction through better support and services

By prioritizing customer experience, Jobs helped to create a customer-centric culture that would become a hallmark of Apple's success.