- NASCAR: Amazon has announced plans to stream NASCAR races on Prime Video.
- WNBA: Amazon has signed a deal to stream WNBA games.
- UEFA and Champions League: Amazon has signed a deal to stream UEFA and Champions League soccer matches.
- NWSL: Amazon has signed a deal to stream NWSL soccer matches.
These investments have given Amazon access to a vast library of sports content, including live events, highlights, and original programming.