With electric vehicle demand softening but hybrid interest rising, Nissan faces competitive pressure from Toyota and Honda, both of which offer hybrids in the U.S. Inventory days have ballooned to 100 days for Nissan, compared to Toyota’s 30 and Honda’s 50, prompting Nissan to increase sales incentives, adding 30% above industry averages.

Nissan aimed to stabilize inventories by September and cut costs with new models, yet sales for April-September fell 4% globally, totaling 1.59 million vehicles.

The ongoing U.S. market decline suggests Nissan may need to revise its full-year forecast again. North American struggles include slow EV rollout and stalled plans for new EV production at the Canton plant, which has been postponed indefinitely, the report concluded.