So when Instacart got up and running, about a decade before that, there was Webvan, which was one of the most famous craters in all of Silicon Valley history. It was backed by Sequoia. It raised a billion dollars or something. It hired the CEO of Accenture and started running it and then it was like a total wipe. And it was a very asset-heavy business.

What was the reception when you told people that this is what you were going to do were people like, that's a great idea? Were they like, how could you do this? Don't you know the history? What was the reaction?