“That’s an elegant structure to consider if you haven’t already, and it’s easy to convert,” she said. “And it’s a good forcing function to do the reporting side of that, to really think through every year, what impact are we having, and how do we account for it.”

Another approach is to find a technology and business model that tightly couples purpose and profit. That’s what Areeb Malik and his co-founders did when launching Glacier, their robotic recycling company.