AI marketing is a con - especially when it comes to CPUs
Artificial intelligence is increasingly making its presence felt in more areas of our lives, certainly since the launch of ChatGPT. Depending on your view, it’s that big bad bogeyman that’s taking jobs and causing widespread copyright infringement, or a gift with the potential to catapult humanity into a new age of enlightenment.
What many have achieved with the new tech, from Midjourney and LLMs to smart algorithms and data analysis, is beyond radical. It’s a technology that, like most of the silicon-based breakthroughs that came before it, has a lot of potency behind it. It can do a lot of good, but also, many fear, a lot of bad. And those outcomes are entirely dependent on how it’s manipulated, managed, and regulated.
It’s not surprising then, given how rapidly AI has forced its way into the zeitgeist, that tech companies and their sales teams are equally leaning into the technology, stuffing its various iterations into their latest products, all in the aim of encouraging us to buy their hardware.
Check out this new AI powered laptop, that motherboard that utilizes AI to overclock your CPU to the limit, those new webcams featuring AI deep-learning tech. You get the point. You just know that from Silicon Valley to Shanghai, share-holders and company execs are asking their marketing teams “How can we get AI into our products?" in time for the next CES or the next Computex, no matter how modest the value will actually be for us consumers.
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