“It may not be the first thing you think about when you talk about McDonald’s, but coffee is an integral part of the McDonald’s experience. Over the years we’ve continued to prioritize enhanced flavor, experience and even sustainability of our delicious coffee,” said Hassan.

“This year, we’re making our coffee even more special by giving our seasonal packaging a fresh and unexpected collaboration with Doodles, the perfect partner as so much of their content revolves around mornings and coffee moments,” Hassa continued. “The Doodles’ fanbase has for a long time fantasied about a McDonald’s collab, and it’s only fair to say THEY made it happen: we could not be more pleased to make our fandoms collide. Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets—an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the US.”