One of the most successful drink launches in recent years is Prime, led by YouTubers-turned-boxers KSI and Logan Paul. While not Web3-native, the drinks sold out upon launch and were in demand thanks to the two influencers' cultlike followings, with fans queued at shops to get their hands on the drinks.

While Rekt believes it has a strong community, it’s not nearly as large as the 40 million subscribers that KSI and Logan Paul collectively command.