- Desire: Hill stresses the importance of having a clear and specific desire for something. He argues that a strong desire is the first step towards achieving success.
- Faith: Hill emphasizes the importance of having faith in oneself and one's abilities. He believes that faith is the bridge between desire and achievement.
- Auto-Suggestion: The book introduces the concept of auto-suggestion, which is the process of repeating positive affirmations to oneself. Hill believes that auto-suggestion can help individuals reprogram their minds and achieve their goals.
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