It’s not that ESPN is masquerading AI work as that of humans. In fact, each story advertises that it’s written by “ESPN Generative AI Services,” and ESPN includes a note at the bottom of each article about how the recap is based on a transcript from the sporting event.

ESPN isn’t the only news organization that does this; The Associated Press started using AI to write sports recaps back in 2016, and both organizations pitch this as a way to cover more underserved sports. In addition to soccer, ESPN will also use it for lacrosse.