Partnership with Driscoll's

The Plenty Richmond Farm is a partnership between Plenty and global company Driscoll's, renowned for its high-quality strawberries. The partnership aims to deliver consistent, premium strawberries to grocery store shelves in early 2025.

Driscoll's CEO, Soren Bjorn, sees the partnership as a powerful step forward in driving category growth and catering to the increasingly demanding needs of consumers. "We're excited to join forces with Plenty to consistently deliver an ultra-premium Driscoll's strawberry year-round," said Bjorn.