This cycle is accelerating the rate of cord-cutting, with price being the primary motivator for consumers to switch to alternative options.

Streaming Services: The Rise of Niche Players

While major streaming platforms are experiencing some stagnation, smaller, niche streaming services are seeing unexpected growth. These specialized services cater to specific interests such as anime, fishing, drag racing, or lesser-known sports. This trend highlights the strength of targeted content in attracting and retaining subscribers.