Threads launched in July 2023 as a rival to Musk-owned X, who closed a deal to purchase the social app formerly known as Twitter in October 2022 for $44 billion.

X remains ahead of Threads in terms of users, but not by much. Musk's social media app now has roughly 318 million monthly users, according to an estimate by market intelligence firm Sensor Tower. That's down 24% since Musk completed his acquisition of the company in October 2022, according to Sensor Tower.