Tesla Cybertruck Killing Ford F150 Lightning Demand
Back in January, 2024 Ford cut production of the 2024 Ford F-150 Lightning in half. A few months later, Ford also trimmed its workforce at the Rouge plant,
Back in January, 2024 Ford cut production of the 2024 Ford F-150 Lightning in half. A few months later, Ford also trimmed its workforce at the Rouge plant, shifting some to other facilities and offering others retirement packages. Production of the 2025 Ford F-150 was slated to begin in November, but now, Ford will instead idle assembly lines for seven weeks.
Automotive News, FoMoCo will idle production of the Ford F-150 Lightning at the Rouge facility for seven weeks, starting at the end of the day on November 15th, 2024 and resuming on January 6th, 2025.
Tesla Cybertruck has over double the sales of the Ford F150 Lightning after only starting sales this year.
Tesla Cybertruck is clearly killing demand for the Ford F150 Lightning.
Ford was selling about 1700 per month and sales are falling. The Ford September sales were before the lower cost Cybertruck arrived in October.
Tesla has shifted from selling $100,000-140,000 foundation models to $80,000 model Cybertrucks in October, 2024. Ford sales had already fallen before the new lower priced models. Ford sales have likely fallen below 1000 units per month and will have inventory through February, 2025.
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From Wikipedia:
The Tesla Cybertruck is a battery electric pickup truck built by Tesla, Inc. since 2023.[6] Introduced as a concept vehicle in November 2019, it has a controversial body design reminiscent of low-polygon modelling, consisting of flat stainless steel sheet panels.
Tesla initially planned to produce the vehicle in late 2021, but after many delays, it entered production in mid-2023 and was first delivered to customers in November 2023. Two models are currently offered: a tri-motor all-wheel drive (AWD) model called Cyberbeast, and a dual-motor AWD model. A single-motor rear-wheel drive (RWD) model is slated to be available in 2025. EPA range estimates cover 250–340 miles (400–550 km), varying by model. As of December 2023, the Cybertruck was available only in North America