In 2006, a mere eight years after Larry Page and Sergey Brin released Google on the world, a UK couple launched a comparison-shopping website called "Foundem." Adam and Shivaun Raff had high expectations for their business because it offered more than other price-hunting sites.

In those days, websites that helped customers compare prices online were just getting their start, and they primarily specialized in one product, like airfare. One day, Adam had the idea of a website that compared prices of virtually any product the customer desired, and Foundem was formed.