Meet Verse, an AI-powered creative app that helps Gen Z design and publish expressive content
Verse, a new AI-powered creative app, is aiming to help Gen Z create hyper-visual and expressive content.
Verse, a new AI-powered creative app, is aiming to help Gen Z users create hyper-visual and expressive content. The iOS app allows users to design and publish multimedia content on an interactive canvas with the help of an AI assistant.
You can create a mini website, called a Verse, for things like moodboards, greeting cards, invitations, storefronts, fan pages, blogs, and more. Verse also gives content creators and influencers a creative way to connect with their audience and share information via a link-in-bio format.
Verse was founded by Bobby Pinckney, a former management consultant at PwC, and Michelle Yin, a former engineer at Meta. The duo met in college and previously founded a YC-backed music discovery app called Discz, which currently has over 1.5 million users.
Pinckney and Yin came up with the idea for Verse while they were working on Discz. They added a Profile feature for the app that users could drag and drop songs or images onto. Although the duo added the feature to allow users to express what kind of music they like, they saw that people were using it as a creative tool.
“What we thought was going to be a way for people to express like, this is who I am and what music I like, turned out to be a tool of choice for users,” Pinckney told TechCrunch. “And this just blew our minds, because we didn’t expect it at all. We’re like, this is a music app, and we gave these users a Profile, but they’re literally using our platform to create media that they then share elsewhere.”
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