Second-place Samsung saw its tablet sales grow 18.3% to 17.1 million during the quarter thanks to the launch of the Galaxy Tab S10 Ultra and Galaxy Tab S10+, while the Galaxy A9 models drove sales across most regions.

The biggest success story was Amazon. With its wide range of low-cost Fire tablets, including the updated Fire HD 8, and the discounts offered during Prime Day, Amazon returned to the top five. Its 4.6 million units shipped represent a massive 111.3% increase compared to a year earlier.