From golf to hunting, a new crop of startups want to make these experiences even better
COVID-19 pushed people to take up outdoor activities. Now, startups are helping companies and consumers keep up with demand.
From golf to fishing to pickleball, outdoor sports and recreation saw a boom during the pandemic. But unlike some pandemic-driven trends (virtual conferences, Zoom happy hours), the interest in outdoor activities has stuck.
By the end of 2023, outdoor participation grew to a record 175.8 million people, or 57% of all Americans aged 6 and older, according to the Outdoor Industry Association.
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