Meta's Threads micro-blogging app now has 275 million monthly users, Zuckerberg says
Threads, Meta's rival to Elon Musk's X app, now has nearly 275 million monthly users, CEO Mark Zuckerberg said Wednesday.
"We continue to be on track towards this becoming our next major social app," Zuckerberg said on a call with analysts, adding that he was "quite pleased" with the trajectory of the app.
The latest numbers indicate Threads is up 175% from a year ago when it reached 100 million users. The app is also up from 200 million monthly actives since Meta's second-quarter report in July. The app is now signing up more than 1 million users per day, Zuckerberg also said on Wednesday.
#meta #threads #microblogging #zuckerberg #socialmedia #technology
Threads launched in July 2023 as a rival to Musk-owned X, who closed a deal to purchase the social app formerly known as Twitter in October 2022 for $44 billion.
X remains ahead of Threads in terms of users, but not by much. Musk's social media app now has roughly 318 million monthly users, according to an estimate by market intelligence firm Sensor Tower. That's down 24% since Musk completed his acquisition of the company in October 2022, according to Sensor Tower.
Threads could provide Meta more places to deliver ads to users. Ads accounted for 98.3% of Meta's total revenue in the third quarter.
"Specifically, as it pertains to monetization, we don't expect Threads to be a meaningful driver of 2025 revenue at this time," said CFO Susan Li on the earnings call. "We've been just pleased with the growth trajectory and again, are really focused on introducing features that the community finds valuable."
Article
Still mad that they stole the name from us.
And who uses their Threads for real?