Existing investors Index Ventures, Hardware Club, Future Positive Capital, Isomer and Exor are also participating once again in Wednesday’s funding round. Cowboy will also launch an equity crowdfunding campaign to give an opportunity to its customers to invest in the company.

“We’ve been raising somewhere between €10 [million] and €20 million a year over the last few years,” Roose said. “And yeah, the amount has gone down. Last year we raised €8 million in equity and €5 million of debt. And now we’re just announcing a €5 million raise, which is a fairly small raise for a company of our size.”