“Exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery of 300+ million products across more than 35 categories year-round put Prime in a class of its own and make membership a better value than ever before,” Jamil Ghani, vice president of Prime Worldwide said in a statement.

According to analysts, Amazon’s Prime Day held in July was a successful endeavor for the company, with a record $14.2 billion in sales. Adobe noted that 49.3% of sales were initiated from a phone rather than other devices. The company noted that during the holiday season this year, mobile shopping will drive 53% of online sales.