DuckDuckGo's Rise: DuckDuckGo, a search engine founded in 2008, has seen a significant surge in popularity among Gen Z users. The search engine is known for its focus on privacy and lack of tracking cookies, which has resonated with younger users who are increasingly concerned about online privacy.

Reasons for the Shift: The article cites several reasons for the shift away from Google. One reason is the growing awareness of online tracking and data collection, which has led many users to seek out alternatives that prioritize privacy. Another reason is the increasing popularity of social media platforms, which have become the primary source of information for many Gen Z users.