What is Apple Intelligence? The new Apple AI coming to your iPhone, iPad and Mac explained
AI means Apple Intelligence for Apple fans
Unveiled first at WWDC 2024, and then launched at Apple's 'Glowtime' event on September 9, 2024, Apple Intelligence marks a push by the Cupertino company into the world of AI, specifically generative AI. New features, launching with iOS 18.1, iPadOS 18.1 and macOS Sequoia, include proofreading and rewriting abilities, summarizing text, Genmoji for making your own emojis, and an Image Playground app for manipulating images. Want to know if your Mac or iPad is compatible? Take a look at our Apple Intelligence compatibility list.
With Apple Intelligence, Apple is exploring how AI can help people in their everyday lives, with a big focus on privacy. It will help you write emails, perform natural language search and create memory movies based on prompts, but unlike the approach from Google and Microsoft, there is no plan to charge for access to Apple Intelligence's better features until at least 2027.
Apple Intelligence is Apple's multimodal, cross-platform approach to today's AI computing trend. It's coming to just about every Apple platform and most newer Apple devices. Apple Intelligence includes generative AI features, like writing and image creation, as well as an improved Siri assistant, and much more.
Apple Intelligence takes a decidedly Apple-like approach to privacy, which means that the least information possible is shared with anyone, even Apple itself. Most Apple Intelligence features run on your device. When Apple needs to access the cloud for more power, it has a Power Cloud Compute standard to protect your data and privacy; in a nutshell that means cloud-power without data spreading between a load of servers and platforms.
We mention privacy first because Apple always mention privacy first, and no other AI company talks about your data privacy and how your data is being protected quite as much as Apple does.
Apple is also giving Apple Intelligence unprecedented access to your data, and it will be able to read all of your messages, monitor your calendar, follow your Maps and location, record your phone calls, look at your photos, and understand any other personal data. Apple Intelligence will offer a new level of contextual features, because it will have access to just about all of your personal information.