Based on data from iOS and Android users in the U.S., the most downloaded app from January to October was Temu, the popular online marketplace that offers nearly every type of product you can think of at heavily discounted rates.

Gen Z young adults have downloaded the app 41.98 million times, indicating that the vast selection of affordable items is highly appealing to this particular group despite their dedication to sustainability and the ongoing debates around fast fashion. Temu also bets on gamification strategies to motivate shoppers, such as coupons, rewards, and free gifts.