Chick-fil-A is launching a family-friendly app to drive sales
The app will launch on Nov. 18 with a variety of content, including an original animated series, scripted podcasts, and games
Chick-fil-A has a plan to keep customers entertained as they savor their chicken sandwiches and waffle fries: a new app.
The Chick-fil-A Play app will launch on Nov. 18 and will feature a variety of content, including an original animated series, scripted podcasts, games, recipes, and e-books — all designed to entertain families, the company shared in an email to Quartz.
“We’re not looking for heads-down, solo screen scrolling,” said Dustin Britt, Chick-fil-A’s executive director of brand strategy. “Everything on the Chick-fil-A Play App is designed to encourage more talking, laughing, and playing together both online and in-person.”
With the Chick-fil-A Play App, the fast-food chain said it aims to drive sales while fostering family bonding through free, safe, and engaging content. For instance, families will be able to watch animated shows set in the world of Evergreen Hills, featuring the chain’s beloved cows. The shows are formatted for easy viewing on TVs or tablets. In previous years, the company had shared animated shorts on YouTube.
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