Disney and DirecTV did not reach a deal in time for "Monday Night Football," a 32-19 San Francisco 49ers victory over the New York Jets. However, negotiations are still ongoing and a deal could come as early as this week, people familiar with the matter said.

The satellite and streaming company called Disney anti-consumer as DirecTV is pushing for an option in which it could create genre-specific bundles, such as kids, entertainment and news, which Disney opposes.