Focus on Platform Growth:
Roku emphasized its commitment to expanding its platform revenue through several key initiatives:
Home Screen Innovation: Roku continues to refine its home screen experience to enhance monetization opportunities, including features like the Roku Sports Zone and NFL Zone.
Advertising Growth: The company is expanding its advertising offerings and deepening integrations with third-party platforms to attract a wider range of advertisers.
Roku-Billed Subscriptions: Roku is focused on growing its subscription business by making it easier for users to subscribe to streaming services through Roku Pay.