Daze, a creative, AI-powered messaging app for Gen Z, is blowing up prelaunch
On TikTok, Daze’s most popular video has been viewed 8 million times. Across TikTok and Instagram, the startup behind a new messaging app aimed at Gen Z
On TikTok, Daze’s most popular video has been viewed 8 million times. Across TikTok and Instagram, the startup behind a new messaging app aimed at Gen Z, has seen around 48 million combined views. Pre-launch, the app’s waitlist is already bursting with roughly 156,000 signups.
Driving the demand for this next-generation alternative to iMessage and WhatsApp isn’t some smooth-talking influencer or paid advertising, but simply product demo videos of the app in action, which have impressed a younger audience.
Founded by New York-based serial entrepreneur Willem Simons, Daze offers a freestyle messaging app that takes its clues from social media. Similar to crafting an Instagram story using a variety of fonts, styles, graphics, and more, users’ chats are no longer limited to blue and green bubbles. Instead, multi-colored messages can float across the screen complemented by photos, graphics, stickers, GIFs, drawings, decorated backgrounds, and more.
In addition, the app is currently leveraging AI to help power some of its creative tools; it plans to deeply integrate more AI-based technology in the future.
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Gen Z:
Gen Z has since grown into an economic and cultural force that’s hard to ignore. The world’s teens and young adults have been behind many of the biggest fashion trends, political movements, and memes of the last several years. Even though the oldest Millennials are in their early 40s, the generation has long been synonymous with young people. With Gen Z and Gen Alpha gaining more attention lately, that’s finally starting to change.